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In this universe, Franklin never left Children's Television Workshop. So in 2000, MOSS came to him.
In real life, Franklin Getchell spent six years running Sesame Street at CTW, won an Emmy and a Peabody, and then left television to become President of MOSS, the legendary SoHo design gallery. In this universe he stays. And Murray Moss, needing an audience for a bottle opener displayed under museum lighting, strikes a deal: every episode of MossStreet is "brought to you by one perfectly chosen object." The vitrine meets the stoop. Nobody touches anything, except everybody learns why.
"Once in a hundred years, a shopkeeper may emerge with a vision powerful enough to alter the culture…. If a new design revolution results, it will have started at 146 Greene Street — now conveniently located next to Oscar's trash can." The Washington Post, 2003 (alternate universe)
The premise, in four sentences
MOSS never closes; it just gets a new annex on the Street. Each episode pairs the show's classic curriculum with Murray's curatorial instincts: today's letter, today's number, today's object. Big Bird hosts the gallery walkthroughs. Oscar refuses to enter the vitrine room and complains loudly about it, which drives ratings. Franklin produces, Murray stages, and America learns that a $4,200 teapot and a trash can lid are both design — one of them is just better lit.
and by viewers like you — please do not touch them either.
Start here
Read the episode guide → · See what's under the glass → · Or go read the true story of MOSS →